How it works
Shopper location is captured through anonymous WiFi signals emitted by their smartphones.
Using accurate indoor positioning technology from ZThru, the shopper is provided turn-by-turn directions to the exact location of a product of interest. Highly targeted promotions are delivered to the shopper based on location, in-store shopper behavior and prior buying history.
ZThru captures the shopper interaction to gain measurable insights that are delivered to you. Access our cloud-based service through a web browser from any PC, Mac or smartphone. Leverage real-time data to improve shopper engagement and increase sales.
Provide turn-by-turn directions to everything in your store. This is a stepping stone to increased customer engagement.
Provide highly targeted promotions based on the shopper location, behavior and previous buying history, thereby increasing same-store sales.
Track how long shoppers spend in different sections of your store.
Compare how much time a user spends in one section versus another and make better decisions on inventory and product placement based on foot-traffic information.